Why Platinum?

Platinum; Rare, Pure, Eternal.

Platinum is pure. It’s Brilliant white and does not fade or tarnish. Platinum is 30 times more rare than gold. Platinum is more durable than other jewellery metals due to it’s density. It doesn’t wear away or change it’s shape, perfect for a lifetime of wear.

  • Some people are confused and take White Gold as Platinum. That is not the case. White Gold is not naturally white metal. It is yellow Gold mixed with other alloys and polished with Rhodium to make it look white. Over a period, the metal wear’s away revealing the yellow- grey color.
    Platinum is naturally white. It does not fade away or tarnish. This purity is ideal for those with Sensitive skin.
  • Platinum is Rarest metal on earth. It is 30 times rarer than gold. This rarity makes Platinum so Precious and Valuable for those who own it. This rarity also makes for a perfect Gift for your Soul mate.
  • Platinum’s Density and Weight makes it more durable than any other metal, it does not wear away which makes it perfect for everyday wear.
  • Platinum does not change shape and holds precious stones firmly and securely, thus Platinum and Diamonds are best friends.